PANORAMA

A global 360° campaign created for the launch of Panorama Mascara, starring Kendall Jenner.

Centered around the idea of a wider perspective and amplified self-expression, the campaign translated

the product promise into a bold visual universe deployed across film, digital, social, retail and earned media.

The launch generated strong international visibility and widespread editorial coverage, positioning

Panorama as one of L’Oréal Paris’ standout mascara innovations and reinforcing its appeal across

a new generation of beauty consumers.

DIGITAL CONTENT

A digital content ecosystem built around the “This Is A Love Story” platform.

From teaser mini-series driving awareness to product-focused assets supporting consideration and conversion, each piece was designed

to reinforce the campaign narrative while showcasing textures, benefits

and product performance.

CREDITS

Film Director : Christian Larson

Director of Photography : André Chemetoff

Photographer : Mikael Janson

Ambassador : Kendall Jenner

GLOBAL ROLLOUT

The campaign was deployed globally across outdoor, transit and digital media, reaching audiences through

some of the world's most iconic advertising locations.

From Times Square to the streets of Paris during the Olympic Games, the campaign achieved widespread visibility and established a strong international presence across key markets.