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Avril GARCIA

Where emotion meets imagination.
Where moods and unfinished ideas become imagery.

ABOUT ME

12+ years shaping brands,

stories and campaigns. 

Creative direction. Art Direction. 

Global campaigns across 50+ markets

360° creative development: Print, Digital, Film.

Beauty, Luxury, Fashion.

Leading multidisciplinary creative teams.​

2024-Now

Associate Creative Director

McCANN PARIS - OMNICOM GROUP

As Associate Creative Director for L’Oréal Paris, I lead a team of Art Directors and Copywriters in the creation of global 360° campaigns.

From early concepts to final executions, I shape creative narratives across Print, Digital and Film—translating strategy, emotion and ideas into impactful brand experiences

at a global scale. Leading a creative team of 6.

2021-2024

Senior Art Director

McCANN PARIS - OMNICOM GROUP

Art Director creating visual narratives and campaign concepts for international brands across beauty and luxury.

Working across creative development, pitch strategy and new business competitions,

I translated insights and ideas into distinctive visual territories.

Contributing to the successful acquisition of key accounts, including Viktor & Rolf.

2020-2021

Art Director Freelance

As a Freelance Art Director, I partnered with founders and entrepreneurs to shape the identity of new businesses and growing brands.

From brand strategy and visual positioning to complete identity systems, I developed branding and rebranding projects for restaurants, hospitality concepts and independent ventures, helping transform ideas into distinctive and meaningful brands.

2014-2020

Global Image & Creative Manager

MAKE UP FOR EVER - LVMH GROUP

As Global Image Manager, I led the development and consistency of the brand’s visual expression across global markets.

Working at the intersection of strategy, creativity and production, I transformed business and marketing objectives into compelling visual narratives. From brand identity and campaign imagery to content production and 360° deployment,

I ensured a cohesive and elevated brand experience across every consumer touchpoint.

2026 © avril garcia

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